Recognition - in relation to our appraisal process, this refers to both market recognition and recall value. In plainer terms, is your name relevant to the market and is it easy to remember.
Length - in most cases shorter is better, however a longer more obvious name can sometimes score higher than a short classified-ad contraction style domain.
Extension Value - this category refers to the .COM part of your domain name. Currently .COM names still command the highest values followed by .NET, some national domains and .ORG's.
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